Jimmy Fallon is premiering a brand new reality TV show tonight (Tuesday, September 30)!
On Brand is a new NBC reality competition series, airing at 10 p.m. ET immediately after The Voice. The premiere will be available to stream on Peacock the next day.
Here’s a plot summary: “Hosted, executive produced and created by Jimmy Fallon, On Brand with Jimmy Fallon follows what happens when Fallon starts a premier marketing firm – the On Brand Agency – and fills it with the most creative, clever and competitive go-getters he can find. Bozoma Saint John, former C-suite executive at Uber and Pepsi, steps into the role of Chief Marketing Officer of the On Brand Agency. Fallon and Saint John will task 10 creatives to think out-of-the-box and reimagine marketing in the modern age.”
“In each episode, the On Brand Agency creatives will work with a major brand looking for of a big idea for a massive, high-priority campaign – from creating earworm jingles and unbelievable activations to producing the most quotable commercials and must-have merchandise. They will have unprecedented access to the client’s businesses before pitching their vision to a brand representative, along with Saint John and Fallon, with only the best ideas moving on to proof of concept and the opportunity to see their campaign brought to life on the national stage after each episode. In a final big assignment, one visionary will be named the best in the business, given a cash prize and provided the experience of changing the cultural landscape. All the creatives will truly need to flex their innovative muscles to turn the unfinished into the unforgettable. The only rule? The best idea wins.”
There are 10 contestants in the series. Click through to meet them all…
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